I’m a London-based Innovation Strategist. I’m empathetic, perpetually inquisitive and a divergent thinker.

I believe that businesses are about people and promises. Business strategy excites me because it’s about rewriting the internal or external story of an organisation to make it better for everyone; customers, colleagues and shareholders. I work with clients to identify and execute a strategy that propels the business forward, reduces risk and focuses the team cohesively around specific goals. My goal is to use creativity and business thinking to help people live more dignified, happy and sustainable lives.

I'm currently working as an advisor for Zinc, an incubator that builds new companies that solve the developed world’s toughest social issues. Previously, I was in a Fjord led strategy team helping transform a FTSE100 retailer, developed and launched a pet healthcare start-up, was a UX designer for digital agency Matter Of Form, and spent a year on a placement at Ogilvy London.

I have 2:1 BA in History of Art and Material Studies from University College London and a foundation diploma in Fine Art from City & Guilds of London Art School. 

Outside of work you’ll find me running, playing netball, life drawing or at tech for good events!


EMAIL: emilycummin@icloud.com

LINKEDIN: Emily Cummin